March 8, 2017 by ShiftCreative
Joanna Waterfall has created The Yellow Conference as a space for creative women to connect and make a difference. I had the honor to design and attend the 3 day conference, and I was really blown away with the execution from their team and panel of speakers. If you haven’t been, I would really suggest looking into it for this year. I’ll be designing some fun things for this one as well, so come say hi! The design process took several months of hard work, and preparation so take a look at some of my work highlights below!
Okay, let’s get real- starting a business can get overwhelming! Our custom art installations captured the journey of emotions that goes on during business start-up and through the creative process in general.
Each attendee received a guide that described each art piece as they followed decals on the floor.
Meet Grit. The first installation of the 3 part series was created to connect the observer on an emotional level through their own storms in life.
“There is a storm coming. I can feel it. I’m caught up in the throws of chaos and disappointment. I hear the chatter of others- “Is there even money in what you do?”…“It doesn’t seem practical this creative hobby you do”…Their words seem all too familiar as I battle with similar fears- “I am not good enough, talented enough, creative enough, pretty enough. I am not enough.” I feel overwhelmed. Can’t breathe. Crippled by fear. No. No, I won’t let this storm overcome me. I will preserve. I can see the light. I can feel its warmth. The yellow rays are bursting forth. I close my eyes, I can see the Sun.”
Meet Valor. The second installation prompting courage and steadfastness. “I have to fight. Say no the darkness and yes to the light. Put up my shield. Hold it tight. Sweaty hands. Fight the good fight. Fear has no hold. Navigate this storm with valor and might. It will be hard, as most things are. Those doubting thoughts keep creeping in. Hold them captive. Get past myself.”
Meet Heart. The third and final installation describing moments of success and contentment. “Magical moments of joy and laughter. Connecting with others. Growth. Wisdom. Love. Vision and Creativity. Ideas to Execution. Grit & Valor, yes these are apart of Heart too. I wouldn’t know what joy is if I didn’t have to go through these two. No, you have not made it- you never truly will, but these moments of awe make it worth it all.”
After the 3rd installation all guests walked through the doors to the main conference area and were encouraged to mingle and find a seat.
Our yarn chandeliers were the talk of the town! These fun pieces were definitely the perfect addition to the event!
Yarn! Yarn! And more yarn! I’m not exactly sure how much yarn we used for this piece, but it turned out to be such a dream!
I want to just point out this next level photo-booth by The Dainty Lion! I was swooning over her floral work throughout the conference!
Hope some of this resonated with you and that you feel encouraged and inspired! I so hope to see you this year!