I had the privilege of styling the ingredients in Gwyneth Paltrow's new organic skincare line, Goop. Product styling really allows the brand to have a distinct voice, and engage with and appeal to its audience. Therefore, I had to stay consistent with Goop's vision and aesthetic and create a clean, crisp, and organic feeling look. It was captured perfectly by Trever Hoehne, and together Kayla Adams + Creme Collective killed it with the art direction.
All photos with text were shot by Trever Hoehne.
